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Lou Carruthers Photography - Hospitality & Drinks Photographer - Based in the Cotswolds · Working across the UK & Menorca
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Lou Carruthers Photography - Hospitality & Drinks Photographer - Based in the Cotswolds · Working across the UK & MenorcaLou Carruthers Photography - Food and Hospitality Photography

how we can

work together


I work with craft drinks brands, artisan food producers, independent restaurants and boutique hotels who need more than beautiful images – you need content designed to drive bookings, build your brand, and deliver measurable results, not just fill an Instagram feed.

I understand what it takes to run a hospitality business: the pressure of filling tables, standing out in a competitive market, and creating content that actually converts. That’s why every project combines strategic thinking with creative execution – imagery that works as hard as you do.

These are creative partnerships that evolve season after season, building visual libraries that keep delivering results long after the shoot.

GET IN TOUCH

who i love to

partner with


  • Craft distilleries, breweries and drinks brands looking to increase retail sales, build recognition and stand out in a competitive market
  • Restaurants, cafés and delis seeking to drive bookings, showcase seasonal menus and build authentic connections with their ideal guests
  • Boutique hotels, guesthouses and agroturismos wanting to increase direct bookings and reduce reliance on OTAs
  • Artisan producers who value traditional methods and see photography as a strategic investment in long-term brand growth
  • Food brands and lifestyle companies needing recipe development and seasonal content creation

If you’re building something meaningful and need imagery that reflects that care and drives results, let’s talk.

Minimalist hotel bedroom at Malbuger Nou in Menorca with crisp white linens, textured patterned cushions, and warm natural light filtering through soft curtains. Photographed by Lou Carruthers, hospitality and travel photographer.
Menorca - Port Mahon - Lou Carruthers Photography - Food, Drink & Lifestyle Photographer -Cotswolds, UK and Menorca
Summer Golden Hour Wine - Lou Carruthers Photography - Cotswold Food, Drink & Lifestyle Photographer

CORE SERVICES

Xoriguer Gin - Minorca Cocktail - Lou Carruthers Photography - Cotswold Food Photographer

drinks & spirits


For craft distilleries, breweries, and drinks brands looking to increase retail sales, build brand recognition, and stand out in a competitive market.


What you’ll achieve

  • Increase shelf appeal and drive purchase intent both in-store and online
  • Build brand recognition that makes you instantly memorable to buyers and customers
  • Drive social media engagement and community building around your brand
  • Position for wholesale partnerships and distribution opportunities

What we’ll create

Brand storytelling photography (product, lifestyle & process) · Cocktail styling and serve moments · Behind-the-scenes production and ingredient stories · Seasonal campaigns and recipe content · Seasonal content libraries · Launch campaigns or ongoing content creation

Roast beef served with seasonal vegetables and crisp roast potatoes, finished with rich jus being poured at the table at Siddington Park, photographed by Lou Carruthers, Lou Carruthers Photography, Hospitality & Drinks Photographer, Cotswolds and Menorca

restaurants & artisan food


For locally rooted restaurants, cafés, delis and gastropubs looking to drive bookings, showcase seasonal menus and build meaningful connections with ideal guests.


What you’ll achieve

  • Increase direct bookings by showcasing the dining experience guests can expect
  • Reduce decision fatigue for potential guests with compelling, atmospheric imagery
  • Build brand recognition that helps you stand out in a competitive market
  • Support marketing across all seasons with fresh, relevant content that saves time

What we’ll create

Seasonal menu and plated dish photography · Dining atmosphere and interior spaces · Chef portraits and team photography · Bar and drinks styling · Kitchen moments and behind-the scenes storytelling · Guest experience and ambiance

Hotel bedroom at H10 Palazzo Galla in Rome, featuring a softly lit upholstered headboard, crisp white linens and a circular artwork depicting Roman arches above the bed. Shot by Lou Carruthers Photography, Hospitality and Drinks Photographer, Cotswolds and Menorca

hotels & destination


For boutique hotels, guesthouses and agroturismos looking to increase direct bookings, reduce OTA reliance and create emotional connections with ideal guests.


What you’ll achieve

  • Increase direct bookings by helping guests imagine their stay before they arrive
  • Reduce reliance on OTAs and booking platforms with stronger brand presence
  • Command premium rates by showcasing the quality, care and experience you provide
  • Build lasting connections with guests who align with your values and return year after year

What we’ll create

Property interiors and exteriors · Guest room and public space photography · Dining and amenity documentation · Landscape and location context · Guest experience moments · Seasonal atmosphere and detail shots

Strawberry Shortcake French Toast - Lou Carruthers Photography - Cotswold Food Photographer

content development


For hospitality-adjacent brands – food producers, kitchenware companies and lifestyle businesses, looking to create recipe content, product storytelling and seasonal campaigns.


What you’ll achieve

  • Build brand awareness through shareable, seasonal recipe content that performs on social
  • Drive engagement with authentic product integration and lifestyle storytelling
  • Support product launches with kitchen-to-table content that feels real, not staged
  • Create a versatile content library for year-round marketing and campaign use

What we’ll create

Seasonal recipe photography and styling · Product-in-use lifestyle content · Social-first short-form video (Reels, Stories) · Behind-the-scenes brand storytelling · Step-by-step process documentation · Ingredient and product hero shots

planning a shoot?

Download the free Shoot Day Prep Guide first – it walks you through everything you need to know before booking any photographer.

It’s on its way

Check your inbox in the next few minutes!

how we

work together

01.

DISCOVERY CALL

Let’s get to know each other and start with a relaxed conversation about your space, your story and what you’d love your imagery to achieve.

02.

creative planning

Together, we’ll shape your shoot – the visual direction, locations and shot list, ensuring the shoot supports – all thoughtfully aligned to your brand and season.

03.

PRODUCTION

This is where everything comes to life. On location or in studio,, I capture atmosphere-led, story-driven imagery that reflects how your brand truly feels.

04.

DELIVERY


Thoughtfully finished and ready to use. Your final gallery is carefully edited, professionally retouched, and prepared as seamless ready-to-use content.

GET IN TOUCH view portfolio

Lou’s work speaks for itself!


My first reaction was honestly ‘wow!’ The colours, lighting and detail made every dish stand out, and the images were even better than I expected. The whole experience was detailed, friendly and relaxed – Lou genuinely cares about getting everything just right. The mood board and plan were incredibly clear, and the results have given us a strong visual presence online. I couldn’t recommend her more.

Sally Goddard, rangeford siddington park

View the case study →

what’s included


Every project includes:

  • Pre-shoot consultation and creative planning
  • Personalised mood board and shot list
  • Professional photography session
  • Expert editing and color grading
  • High-resolution and web-optimised image delivery
  • Private online gallery for easy downloading and sharing
  • Usage rights for digital, social, web and small media print

You’ll receive a complete visual library that works across your website, social media, marketing materials and campaigns-imagery that keeps working for your business long after the shoot.

why work together


Business owner perspective – After running my own award-winning bakery, I understand what it takes to build a hospitality business and create content that doesn’t just look good – it drives bookings and builds brands.

Strategic Implementation – I don’t just deliver beautiful images and disappear. I provide guidance on how to use your content effectively across your website, social media and campaigns to maximise ROI.

Built for Long-Term Value – Every image is created to work across all your marketing channels and keep delivering results for years, not just one season.

work with me in

menorca


Menorca isn’t just where I visit – it’s what inspires everything I create. The island’s slower rhythms, connection to landscape and celebration of craft and tradition guide my approach to all projects, wherever they take place.

I specialise in photography for Menorca-based hospitality and drinks brands that embody the island’s authentic spirit: agroturismos celebrating natural beauty, restaurants grounded in seasonal local ingredients, producers honouring traditional methods. If your business is rooted in Menorca’s landscape and values, let’s tell that story together.

find out more

READY TO SEE WHAT WE COULD CREATE TOGETHER?

Get in touch

Contact


[email protected]

get in touch
Lou Carruthers Photography - Hospitality & Drinks Photographer - Based in the Cotswolds · Working across the UK & Menorca

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Food, Drink & Hotel Photographer · Cirencester, Cotswolds, UK & Menorca

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