Privacy Policy

This Privacy Policy explains how Lou Carruthers Photography (“we”, “us”, or “our”) collects, uses, and discloses information from and about users (“you” or “your”) of our website, (the “Website”). It provides information on what data we collect, why we collect the data, how it is used and the lawful basis on which your personal data is processed, and what your rights are under the applicable data protection and privacy laws, including the General Data Protection Regulation (“GDPR”). This statement only applies to this Website.

Who we are

We are Lou Carruthers Photography. We are the data controller responsible for your personal data. We respect your privacy and are committed to protecting it.

What information do we collect

We collect two types of information on the Website:

  • Personal Information: This is information that can be used to identify you as an individual. We only collect personal information that you voluntarily provide to us, such as your name, email address, phone number, and message content when you contact us through our contact form or email.
  • Non-Personal Information: This is information that cannot be used to identify you as an individual. This may include information about your browsing activity on the Website, such as the pages you visit and the time you spend on each page. We may collect this information through cookies and other tracking technologies.

How we use the information we collect

We use the information we collect for the following purposes:

  • Personal Information: We use your personal information to respond to your enquiries, provide you with information about our services, and fulfill any requests you make. We may also use your personal information to send you marketing communications, but only with your consent.
  • Non-Personal Information: We use non-personal information to improve the Website and understand how visitors use it. We may also use this information for advertising and marketing purposes.
  • With your consent, we may use your photographs to promote and advertise our business, including (a) in our studio and in our printed publications, presentations, promotional materials (including leaflets, brochures, stickers, bookmarks, posters, factsheets, calendars); (b) on our Website and other digital advertising of our services; and (c) in social media forums such as Instagram, Pinterest and Facebook.

Disclosure of information

We will not disclose your personal information to any third party without your consent, except in the following limited circumstances:

  • To comply with legal or regulatory requirements.
  • To enforce our terms of use.
  • To protect the rights, safety, or property of ourselves or others.

Data retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by law.

Your Rights

Under the GDPR, you have certain rights regarding your personal information. These rights include:

  • The right to access your personal information.
  • The right to rectification of inaccurate personal information.
  • The right to erasure of your personal information.
  • The right to restrict the processing of your personal information.
  • The right to object to the processing of your personal information.
  • The right to data portability.

If you wish to exercise any of these rights, please contact us using the contact information below.


We may use cookies and other tracking technologies to collect non-personal information about your use of the Website. You can choose to disable cookies in your browser settings, but this may affect your ability to use certain features of the Website.

Links to other websites

The Website may contain links to other websites that are not operated by us. We are not responsible for the privacy practices of any other website. We encourage you to read the privacy policies of other websites before providing them with any personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page.

Contact us

If you have any questions about this Privacy Policy, please contact us at [email protected].

Last updated: April 2024