Kenwood UK
A rewarding year-long collaboration with Kenwood UK – blending narrative-driven content, creativity and a passion for baking to showcase the Chef Baker Titanium through dynamic, seasonal campaigns.
With Kenwood mixers being a staple in my family kitchen since childhood, this project felt like a full-circle moment. From rich chocolate bakes to festive treats, I brought the artistry of home baking to life through a series of reels that highlight both the joy and versatility of the Chef Baker Titanium.
the brief
Kenwood UK approached me to create compelling, seasonal content for their Chef Baker Titanium over the course of a year. Their goal was to move beyond polished, static product photography and create authentic, movement-rich content that could resonate with today’s home bakers on Instagram.
They wanted to celebrate key baking moments throughout the year -from World Chocolate Day to The Great British Bake Off and Christmas – while positioning the mixer not just as a tool, but as the heart of the kitchen.
The challenge was to design content that felt aspirational yet approachable, inspiring their audience to bake at home while clearly showcasing the versatility of the Chef Baker Titanium.
We have loved working with you Lou! Thank you for always creating such
beautiful content for us and being super easy and lovely to work with.
Sally West, Kenwood UK
The APPROACH
Kenwood appreciated my warm, tactile aesthetic and gave me the freedom to explore beyond traditional product content. This opened the door to create reels that felt natural, immersive and full of authentic kitchen energy.
I designed each reel to highlight the beauty of baking in motion: rich textures, slow-motion pours, hands-in-the-dough moments and the comforting rhythm of the mixer at work.
“We wanted viewers to feel like they could step into the kitchen with me – part of the moment, inspired to get baking themselves.”
By focusing on texture, detail and storytelling, the reels captured not just what the Chef Baker Titanium can do, but how it feels to bake with it. This aligned perfectly with Kenwood’s ethos: celebrating creativity, quality and joy in everyday kitchen life.
THE CREATIVE
The campaign delivered a series of seasonal reels that positioned the Chef Baker Titanium as a trusted, versatile companion for every baking moment. Unlike traditional brand content, the reels connected through warmth and relatability, extending the mixer’s appeal beyond features into lived experience.
The Impact
Shared as collaboration posts by both Kenwood UK and Kenwood Ireland, the content reached far beyond Kenwood’s existing audience, generating engagement and brand awareness without paid promotion.
These reels didn’t just demonstrate the product’s versatility – they became brand assets that continue to inspire creativity and support Kenwood’s seasonal storytelling.
Campaign performance:
- Views: Up to 7,800+ per reel
- Accounts reached: Over 11,800
- Engagements: 384 interactions (likes, comments, saves)
Final thoughts
Working with Kenwood UK over the year was an absolute privilege, and a reminder of why I love brand collaborations that go deeper than product features. This project was about showing how the Chef Baker Titanium fits into people’s lives – from the joy of baking with chocolate to the traditions of festive treats – and doing so in a way that felt genuine, warm and inspiring.
It reinforced my belief that the most impactful content doesn’t just showcase what a product does – it captures taste, place & moment, and makes people feel part of the story.
If you’re looking for compelling, seasonally-relevant content that showcases your brand authentically and drives meaningful engagement – I’d love to hear from you. Let’s create something amazing together!
lou x
