Kenwood UK
A dream collaboration with Kenwood UK – blending storytelling, creativity and a love for baking to showcase the Chef Baker Titanium through dynamic, seasonal content. With Kenwood mixers being a staple in my family kitchen since childhood, this project felt like a full-circle moment. From rich chocolate bakes to festive treats, I brought the magic of baking to life in a series of reels that highlight both the joy and versatility of the Chef Baker Titanium.
THE BRIEF
Kenwood UK approached me to collaborate together to create dynamic, seasonal content for their Chef Baker Titanium. They were looking for visuals that celebrated key baking moments throughout the year – World Chocolate Day, The Great British Bake Off, and Christmas – while embracing a storytelling-led, hands-on approach that showcased the mixer as being at the heart of the kitchen. With a focus on engaging Instagram Reels, the goal was to inspire their audience to get baking and showcase the versatility of the Chef Baker Titanium in a fresh, creative way.
The APPROACH
Kenwood loved my warm, tactile style and were excited to explore something beyond traditional product-focused content. They gave me incredible creative freedom, which allowed me to bring their brand to life in a way that felt natural, immersive and full of movement.
I designed each reel to feel dynamic and real, capturing the joy of baking through rich textures, slow-motion pours and hands-in-the-dough moments. Whether it was melting chocolate for an indulgent dessert or whipping up festive treats for Christmas, my goal was to create visuals that made the audience feel like they were right there in the kitchen, ready to bake.
THE CREATIVE
The final deliverables was a series of engaging, seasonal-led reels designed to highlight the sleek design and versatility of the Chef Baker Titanium in action . I focused on the effortless mixing, tactile details and the comforting rhythm of home baking, helping bring Kenwood’s ethos to life in an everyday kitchen setting.
The Impact
The final deliverables were shared as collaboration posts by both Kenwood UK and Kenwood Ireland, extending the campaign’s organic reach across multiple audiences and platforms without the need for paid promotion.
The content highlighted the product’s versatility and sleek design in a warm, relatable way that connected with home bakers. Designed for reuse across multiple seasons, the reels became a valuable brand asset, helping Kenwood inspire creativity in the kitchen and strengthen its position as a trusted kitchen companion.
Across the three reels:
- Views: Up to 7,800+ per reel
- Accounts reached: Over 11,800
- Engagements: 384 interactions (likes, comments, saves)
- Audience makeup: 91–95% non-followers, increasing reach beyond their existing base
Looking to connect with your audience through seasonal storytelling? Let’s chat about creating branded content that inspires action and drives engagement.
Final thoughts
Working with Kenwood UK was an absolute joy, and I’m so grateful to have been part of this project. Bringing their brand to life through dynamic, storytelling-led content was an incredible experience, and I loved every moment of the creative process.
If you’re looking for engaging, visually captivating content that showcases your brand in a fresh, authentic way – I’d love to hear from you. Let’s create something amazing together!
lou x
