Kenwood UK
A dream collaboration with Kenwood UK – blending storytelling, creativity and a love for baking to showcase the Chef Baker Titanium through dynamic, seasonal content. With Kenwood mixers being a staple in my family kitchen since childhood, this project felt like a full-circle moment. From rich chocolate bakes to festive treats, I brought the magic of baking to life in a series of reels that highlight both the joy and versatility of the Chef Baker Titanium.
THE BRIEF
Kenwood UK approached me to collaborate together to create dynamic, seasonal content for their Chef Baker Titanium. They were looking for visuals that celebrated key baking moments throughout the year – World Chocolate Day, The Great British Bake Off, and Christmas – while embracing a storytelling-led, hands-on approach that showcased the mixer as being at the heart of the kitchen. With a focus on engaging Instagram Reels, the goal was to inspire their audience to get baking and showcase the versatility of the Chef Baker Titanium in a fresh, creative way.
The CREATIVE APPROACH
Kenwood loved my warm, tactile style and were excited to explore something beyond traditional product-focused content. They gave me incredible creative freedom, which allowed me to bring their brand to life in a way that felt natural, immersive and full of movement.
I designed each reel to feel dynamic and real, capturing the joy of baking through rich textures, slow-motion pours and hands-in-the-dough moments. Whether it was melting chocolate for an indulgent dessert or whipping up festive treats for Christmas, my goal was to create visuals that made the audience feel like they were right there in the kitchen, ready to bake.
THE RESULTS
The final content was a series of engaging, seasonal reels that showcased the Chef Baker Titanium in action – highlighting its sleek design, effortless mixing capabilities and versatility across different types of bakes. The response from Kenwood’s audience was fantastic, and it was incredible to see my work inspiring home bakers to get creative.
Final thoughts
Working with Kenwood UK was an absolute joy, and I’m so grateful to have been part of this project. Bringing their brand to life through dynamic, storytelling-led content was an incredible experience, and I loved every moment of the creative process.
If you’re looking for engaging, visually captivating content that showcases your brand in a fresh, authentic way – I’d love to hear from you. Let’s create something amazing together!
lou x
