how we can

work together

Every brand has a story rooted in place, craft and genuine intention. I work with founder-led businesses who share my values – those who care about authenticity, sustainability and building something meaningful over time.

I specialise in growing creative partnerships, where together, we develop your visual story season after season, project after project, creating imagery that evolves with your business and deepens your connection with the right audience.

our creative

partnership

Whether we’re capturing your seasonal menu changes, documenting your business growth or evolving your brand identity, I’m here to create imagery that helps your audience see, feel and connect with your story, from the very first glance.

My ideal creative partners are:

  • Founder-led food and drink brands committed to craft and quality.
  • Locally-rooted restaurants that change with the seasons.
  • Boutique hotels and agroturismos grounded in place and story.
  • Artisan producers who value traditional methods and sustainability.
  • Businesses that see creativity as an investment, not an expense.

Investment in your story
Great imagery is an investment in your brand’s future – it connects your story with the people you want to reach and leaves a lasting impression long after they’ve seen it. My pricing reflects the time, care and creative partnership that goes into creating purposeful visuals for your business, with transparent project rates and retainer options to keep your story consistent season after season.

Minimalist hotel bedroom at Malbuger Nou in Menorca with crisp white linens, textured patterned cushions, and warm natural light filtering through soft curtains. Photographed by Lou Carruthers, hospitality and travel photographer.
Menorca - Port Mahon - Lou Carruthers Photography - Food, Drink & Lifestyle Photographer -Cotswolds, UK and Menorca
Summer Golden Hour Wine - Lou Carruthers Photography - Cotswold Food, Drink & Lifestyle Photographer

WHAT I CAN

DO FOR YOU

You’ve built something worth remembering – a business full of care, craft and character.

My role is to create photography that captures your story and keeps working for you long after the shoot, helping your audience feel that same care from the very first glance.

GET IN TOUCH

You’ll never have to scramble for last-minute images again – instead, you’ll have a curated library of ready-to-use visuals that keep your marketing consistent and stress-free for months.

Your visuals will finally reflect the quality of your work – showing customers the care, craft and atmosphere that set you apart, so they feel it before they ever meet you.

You’ll have images that work everywhere you need them – from your website and social media to marketing materials and press features.

You’ll get time back for what you do best – while I take care of planning, styling and delivering photography that supports your goals.

You’ll work with someone who understands your world – capturing the heart of your brand with warmth, texture and storytelling that speaks directly to your audience.

CORE SERVICES

Xoriguer Gin - Minorca Cocktail - Lou Carruthers Photography - Cotswold Food Photographer

FOOD & DRINK
PHOTOGRAPHY

For craft-focused food and drink brands who care about provenance and process, I capture not just what you make, but the care and craft behind it – the hands that shape, the ingredients that inspire, the traditions that guide you. My images honour your dedication and help the right people connect with you.

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Tranquil poolside scene at Malbuger Nou in Menorca with white sun loungers beneath olive trees, surrounded by a traditional stone wall in soft golden light. Photographed by Lou Carruthers, hospitality and travel photographer.

hospitality
PHOTOGRAPHY

For locally-rooted restaurants, boutique hotels and agroturismos grounded in place and story, I capture more than beautiful spaces – I document the atmosphere, connection to landscape and moments of hospitality that make your place memorable.

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Menorca - Port Mahon - Lou Carruthers Photography - Food, Drink & Lifestyle Photographer -Cotswolds, UK and Menorca

travel Photography

For destinations and experiences that celebrate slow travel and connection to place, I capture the soul of a location – the light, the textures and the quiet magic that invites people to return again and again.

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Here’s how

we’ll get started

01.

Get IN TOUCH

Drop me a line via email or my contact form and tell me a little about your project.

02.

LET’s CHAT

We’ll schedule a call (or grab a coffee!) to talk through ideas, goals and how I can help bring them to life.

03.

LOCK IT In

Once we’ve agreed on the plan, we’ll secure your date with a deposit and contract.

04.

THE FUN STARTS

With the details in place, the creative partnership begins – the foundation for our ongoing visual storytelling.

let’s do it

work with me in

menorca

Menorca isn’t just where I visit – it’s what inspires everything I create. The island’s slower rhythms, connection to landscape and celebration of craft and tradition guide my approach to all projects, wherever they take place.

I specialise in Menorca-based businesses that share these values: local producers honouring traditional methods, agroturismos celebrating the island’s natural beauty, restaurants grounded in seasonal, local ingredients. If your business embodies Menorca’s authentic spirit, let’s tell that story together.

explore the work

  • The video is just unbelievable!

    I’m not gonna lie! I know how much work goes into these. You are so clever and kind and brilliant. I can tell you enjoy it.
    The reverend hubert

  • These images are amazing!

    Really impressed! Fantastic work Lou, you are a true professional.
    barefoot wines

  • You’ve absolutely nailed it! 

    This is absolutely stunning. You really do go above and beyond!
    kenwood uk

  • Wow!Amazing!

    It was a challenge to pick 30!! Thank you so much!!
    The pictures are amazing & everyone is very happy!!
    the orangery, siddington park

Frequently Asked

questions

Do you have a question? I’m here to help with anything you need to know. Just complete the form and I’ll be in touch with answers.

If you’re interested in working together, just get in touch to tell me more about your project. I’ll then be in touch to schedule a call, or grab a coffee, so we can talk more about what you are looking for and how I can help. A deposit and signed contract are required to secure your date, then we’re all set to get stuck into the fun part and plan your shoot.

There’s no such thing as ‘too soon’ when it comes to planning! I recommend getting in touch at least 8 weeks ahead of your shoot, especially during the busy spring and autumn seasons (Hello Easter and Christmas holidays!). This gives us plenty of time to discuss ideas and create a solid shoot plan to ensure everything runs smoothly.

We’re crafting something special together – that’s why planning is so important, and we’ll collaborate to ensure every detail is refined for a seamless shoot. We’ll start with a call to dive into your ideas, followed by a personalised mood board and shot list. A pre-shoot check-in lets us fine-tune everything before locking in the creative direction – so when shoot day arrives, we’re ready to capture authentic visuals that showcase your brand at its best.

We’ll decide on a deadline during our initial call. A full gallery delivery typically takes 2-3 weeks. However, if you need the images sooner, you can opt for expedited delivery for an additional fee. I’ll also send you a sneak peek gallery within a few days of the shoot to get your feedback on the editing style. All images or videos will be available for download in high resolution and web formats via a private, password-protected gallery.

All photography and content I create is licensed to you for the agreed uses and timeframes, while copyright remains with me (this is standard in the creative industry). You’ll always have the rights you need to share your brand confidently. If you ever want to use the images somewhere new or have any questions, just drop me a message and I’ll be happy to help.

I love working with small or independent producers and business and understand that sometimes budgets don’t stretch as far as we’d like. I’m always happy to discuss flexible options. For more details, drop me a line at [email protected] and we can chat further.

I’m based in the Cotswolds and shoot from my home studio, as well as on location across the UK and worldwide. I’m always up for an adventure and love hitting the road to capture the magic at your location. Whether you’re in the UK or abroad, I’ll bring your vision to life wherever you are. Drop me a line and we can chat.

Short-form video, such as Reels or Shorts, is available as an add-on to photography packages. Just let me know if you’d like to include it alongside your photography.

Ready to bring your brand story to life?

let’s chat