Hey, I’m Lou
Soulful, Story-Led Photography for Food & Hospitality Brands
You want imagery that makes people stop, feel and connect with your brand – the kind that shows not just what you do, but why it matters. I help food, hospitality, and travel brands translate their craft, connection and care into visuals that feel as irresistible as the real thing.
My journey began with a deep curiosity about the stories behind what we eat, drink and experience. What started as documenting my own discoveries, evolved into a passion for helping founder-led brands and artisan producers share their craft with the world.
Today, I work with independent food and drink brands, locally-rooted restaurants and boutique hotels – businesses grounded in place and story. From the Cotswolds to Menorca, I help craft-focused brands build their visual identity and grow creative partnerships that evolve over time.
When I’m not behind the camera, you’ll find me exploring local markets, planning my next escape to Menorca (where I draw endless inspiration), or discovering the craft producers and makers who remind me why I love this work.
lou x
the values behind
every story i tell
These values guide every frame I capture, ensuring your brand’s visuals feel authentic, intentional and built to last. They’re the heart of my work, shaping stories that reflect your craft, care and connection to place.
01.
caring craftsmanship
I’m drawn to businesses that care about the how, not just the what. From artisan producers to locally-rooted restaurants and boutique hotels, I celebrate the hands-on dedication that makes your work special.
02.
authentic partnership
The best creative work happens through genuine collaboration. I show up as your creative partner – warm, thoughtful, and invested in your story for the long term.
03.
connection to place
Whether inspired by Menorca’s slower rhythms or the Cotswolds’ craft heritage, I believe great brands are grounded somewhere meaningful. I help you capture that sense of place in every image.
04.
sustainable creativity
My approach honors people, places, and processes. I work in ways that are thoughtful and sustainable, creating imagery that respects both your values and mine.
how i help
tell your story
Your brand deserves photography that works as hard as you do – imagery that feels true to your values, connects deeply with your audience and supports your goals season after season.
I understand the challenge of keeping visuals fresh, consistent and true to your craft, all while running a business. That’s why I combine warmth and creativity with strategic thinking and care. From concept to final image, I guide you through a collaborative process that shapes a cohesive visual identity – one that grows with you and helps your story resonate.
It was more than we expected!
High quality, professional and creative. Lou providing multiple reels and exceeding expectations based on our creative brief. Lou was very communicative with speedy responses and really listened – her creative talents turned our imagination into a fabulous reality. The process is collaborative and enjoyable, and the end result speaks for itself. You’ll be working with someone who is professional, creative, and genuinely cares about getting it right.
Amanda Deakin, Haig Housing
